Our journal

Every summer brings its own merchandising trends, and 2026 is no exception. Brands that get ahead of the trends achieve greater impact, better reception and…

Business travel is back. Client meetings, international conferences, trade fair visits — commercial, management and technical teams are on the move again. And every trip…

You've invested time and budget in selecting the perfect eco product for your campaign. You've personalised it carefully. But when it reaches your client or…

One of the most frequent objections we hear when discussing ecological merchandising is: "It's more expensive." It's a widespread belief, but it deserves a deeper…

Employee wellbeing has stopped being a nice-to-have and become a strategic priority. Companies that invest in the physical and emotional health of their employees gain…

Outdoor activities — from team buildings in the mountains to music festivals, food fairs and charity races — represent a unique opportunity for brands. The…

Summer is just around the corner and with it come summer campaigns, festivals, outdoor events and brand activations on beaches, beach bars and terraces. It's…

Updated on 15 October 2026 with this week's real prices. We spend an average of 8 hours a day in the office. That space largely…

The 22nd of April marks Earth Day, a date that gains increasing relevance in the business world each year. It is no longer simply about…

Spring is undoubtedly one of the most active seasons for businesses when it comes to corporate events, trade fairs and open days. With good weather…

The fabric bag: the most visible promotional product A personalised fabric bag gets used several times a week. It is one of the merchandising products…

"I want it to be eco-friendly" is what many clients tell us first. And that's great. The problem comes next, when you have to choose…