Getting ready for summer: eco-friendly merchandise for summer campaigns

Summer is just around the corner and with it come summer campaigns, festivals, outdoor events and brand activations on beaches, beach bars and terraces. It’s the perfect season for your merchandise to shine — literally, under the sun.

But here comes the paradox: many summer campaigns use products that end up as waste in the very natural spaces people want to enjoy. Plastic fans, disposable cups, single-use straws… It’s time to do things differently.

Summer as an opportunity for sustainable merchandise

Summer campaigns have enormous potential for marketing with eco-friendly products, for several reasons:

• Greater visibility: summer products (caps, bottles, fans) are used in public spaces where your brand is seen by many people.
• Immediate use: unlike a pen that ends up in a drawer, a reusable bottle in the middle of July gets used straight away.
• Emotional connection: gifts associated with leisure and enjoyment moments create positive memories linked to your brand.
• Amplified message: in a beach or nature context, a sustainable product makes even more sense.

Top eco products for your summer campaigns

Thermal bottles and containers

The star product of summer. Double-walled stainless steel bottles keep drinks cold for hours. Personalised with a summer design and your logo, they become your customers’ inseparable companion throughout the season.

Organic cotton caps

A cap made from GOTS-certified organic cotton protects from the sun and takes your brand wherever it goes. Choose light colours for summer and subtle yet recognisable personalisation.

Bamboo or recycled paper fans

In Mediterranean Spain, the fan is an essential accessory. Bamboo fans with natural rods are elegant, functional and completely biodegradable. Large surface area for full-colour printing.

Jute or cotton beach bags

Beach bags made from natural jute or organic cotton are a premium alternative to typical plastic bags. Spacious, durable and with an appearance that invites Instagram photos.

Organic cotton towels

A gift with greater perceived value. Personalised organic cotton beach towels are a premium product your best customers will use season after season.

Eco-friendly sunscreens with your brand

Sunscreens with biodegradable formulations and personalised packaging combine utility with responsibility. Ideal for outdoor events and sports activities.

Planning: the timelines you need to respect

The most common mistake in summer merchandise is leaving the order until the last minute. Keep these timelines in mind:

1. May: define your product selection and quantities for each summer campaign.
2. Early June: confirm your order with Greenly to guarantee delivery before July.
3. June: receive and review the material. Have everything ready before the busy season kicks off.

Remember that eco products typically have slightly longer production times than conventional ones, precisely because they are manufactured using more careful processes.

Measure the impact of your summer campaign

At the end of summer, evaluate your results:

• How many products were distributed and at which events.
• Social media impact: mentions, shared photos, hashtags.
• Direct feedback from customers and attendees.
• Return on investment compared with conventional merchandise.

Start planning your sustainable summer

In our catalogue you will find all the products mentioned and many more, ready to personalise. Don’t wait until June to have everything prepared.

Would you like us to help you design your summer campaign? Get in touch with us and put your brand in the sun with style and consistency.