Our journal

There's an enormous difference between a gift that's cheap and a gift that's economical. The first one shows from a mile away and leaves a…

I'll spare you the suspense: most delays in a merchandising order aren't the printer's fault. They're down to a poorly prepared logo. A tiny JPG…

Not all personalisation techniques are the same Choosing an eco product is only half the journey. The personalisation technique matters too: solvent-based inks, laminates and…

The corporate bottle: the gift everyone uses Of all merchandising products, the reusable bottle has the highest usage rate. Most people use their promotional bottle…

The myth of expensive eco-merchandising [gl_precios fam="boligrafos" n="4"] The number one objection we hear: "Eco is too expensive for our budget". The reality is that…

Greenwashing: the problem nobody wants to see According to an analysis by the European Commission, a large share of environmental claims on EU products are…

The problem with traditional event merchandising Much of the merchandising handed out at trade fairs ends up in the bin before people get home. Cheap…

Why a welcome pack makes a difference The first day at a new company defines the relationship. A well-thought-out welcome pack communicates values, builds belonging…

Updated on 15 October 2026. What are ecological certifications in merchandising? When a company chooses promotional eco-friendly products, certifications are the only real guarantee that…