Our journal

Winter merchandising has a concrete advantage over summer merchandise, and it's worth understanding because it changes the calculation: it's worn outside, on top of clothing,…

It's one of the most common situations in November and December across any marketing department: there's allocated budget left unspent, the financial year closes, and…

In Spanish companies, September functions as a second January, and in many ways a better one. Shelved projects are resumed, priorities are reconsidered for the…

Every December, millions of corporate gifts are distributed, and a considerable portion ends up in the bin before February. That's why the Christmas gift has…

It's worth facing this from the start: your Christmas gift doesn't arrive alone. It arrives the same week as gifts from four or five other…

The Christmas gift for your team has an awkward characteristic: it gets discussed. In the corridor, in the messaging group, over lunch afterwards. And that…

It happens every year: the rush arrives in November and by December the calls come in looking for anything that will arrive on time. And…

We're well into summer and we now have enough data to make an initial assessment of the 2026 summer eco-merchandising campaigns. Since April, we've supported…

This is a typical case, not the story of a specific client: how eco merchandising works for a B2B software startup that commits to it…

You've invested in eco-merchandising, you've distributed the products, you've received compliments... but when it's time to report results to management, you need numbers. The return…

Each September, millions of students in Spain return to the classroom. But planning back-to-school campaigns starts much earlier — in July is the time to…

In a market where almost everything is labelled as "eco", "green" or "sustainable", certifications are the only real guarantee that a product delivers on what…