Sustainable back-to-school: ecological merchandise for school and university campaigns

Each September, millions of students in Spain return to the classroom. But planning back-to-school campaigns starts much earlier — in July is the time to define which products to offer, how to personalise them and what quantities to order.

For brands working with educational centres, universities, publishers or school material companies, back-to-school is one of the most important seasons of the year. And this 2026, making it sustainable is not an option: it is an expectation.

The school market turns green

Spanish families are increasingly aware of the environmental impact of school materials. More and more parents prefer sustainable options for their children’s materials, even if they cost a bit more. Universities, meanwhile, integrate sustainability into their programmes and demand consistency in the products they offer and distribute.

Star products for eco back-to-school

Cases and rucksacks made from recycled materials

Rucksacks made from recycled PET offer the same durability and comfort as conventional ones. Cases made from organic cotton with zip closure are a delightful alternative to plastic cases. Both are ideal for personalising with the logo of a university, publisher or educational brand.

Notebooks and notepads made from recycled paper

Notebooks made from 100% recycled paper with kraft cardboard covers are functional, economical and ecological. For universities, notepads with metal spiral binding (recyclable) and recycled cardboard dividers are the most comprehensive option.

Sustainable pens and pencils

Bamboo pens and pencils made from FSC-certified wood are the foundation of the eco school kit. Pencils with seeds add a touch of originality: when they become too short, you plant them and they germinate.

Reusable bottles for the rucksack

BPA-free Tritan bottles of 500 ml are lightweight, resistant to drops and perfect for daily school use. Personalised with the centre’s crest or university mascot, they become an identity object.

Ecological laptop and tablet cases

For university students, laptop cases made from recycled felt or natural cork protect devices with style and environmental consistency.

Opportunities for different sectors

Educational centres and universities

Welcome kits for new students with bottle, notebook and eco pen with the centre’s image. Merchandise for university shops and orientation events.

Publishers and training companies

Promotional gifts linked to the purchase of textbooks or courses. Study sets with personalised eco products featuring the publisher’s brand.

Companies with school campaigns

Banks, insurance companies and telecoms launching back-to-school promotions can differentiate themselves with sustainable gifts instead of the typical low-cost plastic products.

Planning: the calendar that works

• July: define products, quantities and designs. Request a quote from Greenly.
• August: confirm order and personalisation. Production and shipping.
• First week of September: everything ready to distribute.

Prepare the best back-to-school

In our catalogue you will find the complete range of ecological school and university products, with options for all budgets and quantities.

Ready to prepare your back-to-school campaign? Get in touch with us before August and guarantee timely delivery.