Summer campaign results: which eco-friendly products performed best in 2026

We’re well into summer and we now have enough data to make an initial assessment of the 2026 summer eco-merchandising campaigns. Since April, we’ve supported dozens of companies in preparing and executing their initiatives, and the results confirm clear trends about what works and what doesn’t.

We’re sharing the most relevant insights so you can apply them to your upcoming campaigns.

Top 5 eco products most requested this summer

1. Stainless steel bottles (undisputed leader)

For the third consecutive year, thermal steel bottles are the most in-demand product. This summer, the 750 ml wide-mouth versions have exceeded demand for the 500 ml size. The reason: they allow ice to be added easily. Laser engraving remains the preferred personalisation option.

2. Organic cotton caps

Certified organic cotton caps in neutral colours (beige, light grey, olive green) have been the summer revelation. Tone-on-tone embroidery (for example, grey logo on a grey cap) has been the most requested personalisation. Less is more.

3. Personalised bamboo fans

In Spain, the bamboo fan is a product with guaranteed demand from June to September. This year, full-colour printing with creative designs (not just the logo) has generated the most successful campaigns. Fans with attractive illustrations become items that people genuinely want to keep.

4. Jute beach bags

Jute beach bags with cotton handles have experienced 40% growth compared to the previous summer. Their large size allows for impactful printing and their natural appearance fits perfectly in a beach context.

5. Reusable cups

With the proliferation of festivals and events requiring reusable cups, personalised recycled polypropylene cups have established themselves as a summer essential. Bonus: many attendees take them home as souvenirs, extending the life of the printing.

What hasn’t worked as well

Transparency is important. These are the products that have had lower acceptance this summer:

• Personalised sunscreen: whilst the idea is good, cosmetics regulations mean personalisation is limited and costs are high. Best reserved for premium campaigns.
• Large personalised towels: high unit costs and long production timescales have limited uptake. They work for VIP gifts, not for mass distribution.
• Seed bracelets: a nice idea but impractical. The rate of subsequent use is low compared with other products.

Confirmed trends

• Packs vs. individual products: companies that opted for kits (bottle + cap, or bottle + fan + bag) report higher satisfaction and engagement than those distributing a single product.
• Minimalist personalisation: discrete logos, integrated colours. The trend is confirmed campaign after campaign.
• Storytelling on packaging: including a card with the product’s eco story generates conversations and social media posts.
• Anticipation: companies that confirmed orders in May received everything on time. Those who waited until June suffered delays on some lines.

Lessons for the second half of the year

With this data, we recommend:

1. For autumn: start planning now. September comes quickly with back-to-work, onboarding and corporate events.
2. For Christmas: July-August is the time to define corporate Christmas gifts. Production timescales for premium products can exceed 4 weeks.
3. Diversify: don’t put all your budget into a single product. Mixed packs deliver better results.

Plan your second half of the year

Check our updated catalogue with all seasonal products and start preparing your autumn and winter campaigns in good time.

Would you like to review your summer campaign results with us? Get in touch and we’ll analyse together what worked and what to improve for your next initiatives.