Autumn planning: how to prepare your eco-merchandising strategy for September

August is a month of disconnection for many, but for marketing and procurement teams who want to start September with everything ready, it’s the perfect time to plan. The return to work brings a flood of events, meetings and opportunities that need prepared merchandising.

Don’t leave planning until September. When you arrive at the office on the first day, everything should be ordered, personalised and ready to distribute.

The autumn calendar your brand needs

September

• Return to work: welcome backs for the team, seasonal starter kits.
• Onboarding new hires: many companies concentrate recruitment in September.
• Start of trade fair season: September and October are the months with the highest density of trade fairs in Spain.

October

• Corporate Q4 events: annual meetings, kick-offs, team days.
• Corporate Halloween: an opportunity for creative marketing campaigns.
• Start of Christmas planning: yes, by October you should already have the brief for Christmas gifts.

November

• Black Friday / Green Friday: special campaigns with an eco message.
• Production of Christmas gifts: November is the critical month to confirm Christmas orders.

Key products for the autumn season

Autumn calls for different products than summer. Functionality changes, and with it the selection:

Sustainable warm textiles

Organic cotton hoodies and recycled polyester gilets are the star products of autumn. Perfect for team gifts and outdoor events with cooler temperatures.

Mugs and thermoses

With the return to office coffee, personalised ceramic mugs and bamboo and steel thermoses regain prominence. A classic that always works.

Eco-friendly umbrellas

Autumn in many parts of Spain means rain. Umbrellas made from recycled PET with automatic opening are a practical, useful gift with a large surface area for personalising your brand.

Notepads and office supplies

The return to routine calls for organisation. Planning notebooks made from recycled paper with your logo are the ideal desk companion for the coming months.

How to optimise your autumn budget

1. Group orders: combine September, October and November orders into a single batch to get better prices.
2. Prioritise versatility: choose products that serve multiple occasions (a thermos works for onboarding, trade fairs and as an informal Christmas gift).
3. Take advantage of seasonal stock: some eco products have special prices at the end of summer.

The golden rule: order in August, delivery in September

The usual production timescales for personalised merchandising range from 10 to 20 working days. If you need the material for the first week of September, the order must be confirmed by mid-August at the latest.

Explore our catalogue now and use August to have everything ready. Your September self will thank you.

Want to plan your entire Q4? Get in touch and we’ll help you define your merchandising strategy for the last four months of the year.