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Home Journal How to choose a sustainable personalisation…
02 abril 2026

How to choose a sustainable personalisation method for your merchandising

Cómo elegir el método de personalización sostenible para tu merchandising

Not all personalisation techniques are the same

Choosing an eco product is only half the journey. The personalisation technique matters too: solvent-based inks, laminates and adhesives can turn a sustainable product into one that no longer is.

Laser engraving

The most sustainable. No inks, no chemical residue. The laser marks the material directly. Permanent and elegant results. Ideal for wood, bamboo, metal and cork.

Screen printing with water-based inks

Traditional screen printing uses solvent-based inks. The eco alternative uses water-based inks, equally resistant but without volatile organic compounds. Ideal for textiles and bags.

Embroidery

Zero chemicals: thread on fabric. The most premium and durable result for textiles. More expensive per unit but the finish is unmatched on caps, polo shirts and rucksacks.

Sublimation

Ink transfer through heat. Full colour without limits. Ideal for recycled polyester and technical materials. Sublimation inks are water-based.

Digital transfer (DTF)

The most versatile technique. Allows complex designs on almost any surface. Ideal for small orders where each item is different.

Which technique for each material?

A quick rule to get it right:

Cost and timescale: what to expect

The simplest techniques (tampography, single-colour screen printing) are the most economical and quickest. Embroidery and sublimation, being more labour-intensive, increase costs and extend the timescale somewhat. As a reference, most personalised orders are delivered within 12 to 15 working days from mockup approval. If you have any doubts, tell us the product and logo and we’ll recommend the combination with the best value for money.

Not sure which technique to choose? Our team will advise you without obligation. Request a quote specifying the product and we’ll recommend the best option.

Ready for your next eco merchandising campaign?

At Greenly we personalise over 1,400 certified eco products (GOTS, GRS, OEKO-TEX), selected from more than 4,500 analysed, with your company logo. Free mockup in 24 hours, from 25 units and with no obligation.

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